Emission Apparel was born to hold true to a singular vision: empowering the fishing enthusiast community to Give Back to Fishing. Born from a passion for the seas and a commitment to sustainability, our mission is to promote a world where fishing not only thrives as a lifestyle but does so responsibly.
At Emission Apparel, we do more than sell fishing clothing; we’re a beacon for change in an industry ready to step up to more sustainable fishing oceans. We champion the sustainable fishing movement by reinvesting our profits into the Emissions Fund. This dedicated fund provides grants to innovative sustainable fishing startups, fueling progress where it’s needed most.
Our team embodies the adventurous spirit and creative minds that our brand represents. As one of Australia’s pioneering fishing brands, Emission Apparel stands out for being the first in the nation to launch a vertically integrated fishing brand with a sustainability ethos. We design, test, and refine every product at our headquarters in Western Australia, ensuring each piece embodies integrity and speaks to the hearts of anglers everywhere.
Choosing our gear means more than just buying a product. You’re investing in a piece tested by our passionate team of fishermen and supporting a movement towards sustainable practices. Each purchase helps us contribute more to our Emissions Fund, aiding in the growth of eco-friendly fishing innovations.
Join us on our journey to redefine the fishing industry, follow us #EmissionApparel
Giving back to ocean lifestyle
Emission Fund – Funding a sustainable ocean fishing lifestyle
Emission Fund is managed by the Australian Communities Foundation.